I was going to make my title… does anyone speak “designer” but I AM a designer and I still need help with this one:
Excerpt from this link:
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What’s hot: The treasured past.
Sherwin-Williams’ Jackie Jordan foresees more interest in “those colors from our past” that, like possessions themselves, may have faded in grandeur over time, but still resonate with us and reflect an appreciation of what we own.
“That palette is very dusty,” Jordan says — colors like a patina-colored green that is often used architecturally on shutters and doors. “Another is what we called Caribbean Coral, just a very, very dusty coral,” Jordan says, that invokes something more timeless than memories of grandma’s ugly couch in Boca.
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The second part, I sort of can decipher… only in the context of the picture.
Kind of like when you’re in Hong Kong and the taxi driver starts pointing at the meter and yelling something in Cantonese as you arrive at your hotel. You gather he wants paid.
In that same vein, I understand the “dusty” reference to these colors.
But the first part… huh?
After a really amazing session on design trends with a real designer, Judd Lord, from Delta Faucet, I’m really wanting to will myself to learn this language. (more on that session to come)
But I’m still babbling out verbal waste like “Wow, that’s a really nice rusty kinda color and it goes great with that bluish greenish tealish part.” And I dare call myself a designer.
So, any help with this?
{ 4 comments… read them below or add one }
I am so not right about this but all I could think of was rusty dusk tapestry. Maybe that bit of something will help someone else come up with what is right. =)
Periodically, Sherwin-Williams has pointed backwards toward its role in developing premixed paints.
When I purchased a Victorian farm-style home in 1981, a friend gave me a copy of _Century of Color Exterior Decoration for American Buildings, 1820-1920_
Roger W. Moss, The American Life Foundation, 1981, ISBN 0-78257-051-2.
Unfortunately, the Sherwin-Williams color card that accompanied this volume didn’t make it to my hands, but there are numerous color plates and color names, and while at first glance the colors might seem intense, on closer reflection they are shown to be dusty (Perhaps as the interest in these heritage colors has become?).
Tucked into my volume are numerous paint chips from other painting companies, as well as a color card from Devoe celebrating “heritage” colors.
Perhaps it is time to recycle, repurpose?
Mo
Color names always seem to be weird.
Pick up any trendy-type of clothing catalog. You can’t just have “red”. Even normal red has to be something like “fire” or such – and clothing manufacturers do not have the bazillion shades of a paint company to excuse themselves. They’re just trying to cash in to make you spend the $$ to go with the trend. The trend that will be totally different next year. The same advice as given for clothing holds for homes – basic, timeless stuff for the major $ items, trendy accessories.
…okay, now that I’ve babbled, I’d say the “dusty” reference is that those colors are NOT bright and clear looking – they’re subdued, muted, perhaps even slightly faded – think of, say, the colors as everyone saw them in old pictures of the Sistine Chapel ceiling, compared with the newer pictures showing the cleaned/restored bright color. It’s almost garish, because we were all used to the muted tones. These colors could be viewed the same way – it’s not that much of a stretch to think of that teal as once having been much brighter, but having faded/become dusty with age.
.-= Cheryl´s last blog ..Back to school! =-.
Nah, just stick with how you communicate. Except for designers, none of your customers would understand you, either, if you made the switch!